
"I would like to inform you that the images you are referring to with
thelogo "Domestic Colors of Violence" are a FAKE and are NOT an
advertingcampaign of Benetton Group. The ONLY project Benetton has done on domestic violence was in 2003, created and developed by
Fabrica (Benetton's communication research center) and Colors Magazine (part of the publishing activities at
Fabrica). Please see the attached link for further information
http://www.benetton.com/colorspress/56/."
Wow! What a surprise! This was all over the
blogosphere. I did more follow ups and thought that
Kairos Rae said it best:
"Unfortunately, this brings to light one of the biggest problems with the
blogosphere: fact checking. Most
bloggers don't make phone calls and are not held under as strict credibility standards as print and broadcast journalists.
Bloggers complain about not getting enough respect, and then we go and do things like this. This is a perfect example of running away with a story just because we want it to be true. I'm not trying to point fingers because we all know I totally respect and admire
Feministing.com, but let's just use this as a lesson. Fact checking can be an aspect of the
blogosphere...and I'm
preaching to myself here too."
This is an interesting way to get the message out there, but why would anyone create FAKES instead of finding or creating a real organization to support these pictures?